History of Sangrito™ 

 

Sangrito™ was born not as a cocktail, but as a solution.

Traditional Mexican tequila culture, early agave spirits were powerful, raw, and often harsh on the palate.

To balance this intensity, locals began pairing tequila with a small companion drink made from tomato juice, citrus, and spice. This blend wasn’t meant to overpower the tequila, it was designed to smooth it, soften the burn, and prepare the palate for the next sip.

 

Unlike modern mixers, Sangrito was consumed alongside tequila, not blended into it. Sip tequila ..sip Sangrito™

 

The ritual created harmony—heat followed by balance, strength followed by refreshment. Over time, the recipe evolved regionally, incorporating chili, lime, orange, salt, and local ingredients, but the purpose remained the same: remove the harshness while elevating the experience.

Despite its deep roots, Sangrito never became a global category. It lived in cantinas, homes, and traditions—passed down rather than packaged. Sangrito™ honors this heritage while bringing it forward. By transforming a historic ritual into a modern ready-to-drink format, Sangrito™ preserves the soul of the original while making it accessible to today’s world. This is not a reinvention—it is a rightful evolution.

 What Is Sangrito™ 

 

Sangrito™ is a premium ready-to-drink tequila beverage inspired by a historic Mexican tradition.

Crafted with Vila Tequila™ and LadoTomato™, Sangrito™ delivers a balanced, smooth, and flavorful tequila experience designed to remove harshness—not mask character.

 

At its core, Sangrito™ is about harmony. Tomato provides body and natural umami. Citrus adds brightness and lift. Spice delivers warmth without aggression. Tequila remains the hero—refined, not diluted. Unlike sugary cocktails or overpowering mixers, Sangrito™ respects the spirit while making it more approachable.

Sangrito™ is not a Bloody Mary. It is not a Michelada. It is not a juice-based cocktail pretending to be tequila-forward. It is its own category—rooted in tradition, built for modern lifestyles. Shelf-stable, portable, and perfectly balanced, Sangrito™ is equally at home at festivals, beaches, gatherings, or quiet moments.

By combining cultural authenticity with contemporary convenience, Sangrito™ transforms a centuries-old ritual into a scalable RTD staple. Every can reflects intention: crafted flavor, controlled heat, and smooth delivery. Sangrito™ isn’t about excess—it’s about refinement.

It’s tequila, made Gentler. Stronger. Better.

 Flavours of Sangrito™ 

Sangrito™ flavors are designed with one guiding principle: balance first, variation second. Each expression begins with the same foundation—Vila Tequila™ and LadoTomato™—then evolves through carefully calibrated citrus, spice, and depth to suit different palates and moments.

Original Sangrito™ delivers the classic profile: rich tomato body, bright citrus, gentle heat, and a smooth tequila finish.
Spicy Sangrito™ amplifies chili warmth for those who prefer boldness without burn.
Citrus Sangrito™ leans into lime and orange peel for a lighter, refreshing experience.
Smoky Sangrito™ introduces subtle depth inspired by mezcal traditions while remaining tequila-forward.
Mild Sangrito™ offers the smoothest expression—approachable, balanced, and ideal for wider audiences.

Future extensions allow the category to grow without losing identity: regional editions, seasonal releases, zero-alcohol formats, and limited drops. Every flavor strengthens the Sangrito™ name rather than fragmenting it.

Sangrito™ is not about endless variations—it’s about intentional choice. Each flavor respects the ritual, honors the tequila, and delivers a consistent, elevated experience. One name. One category. Many expressions.